Our core objective at ClickGreen is to facilitate a service that allows users to offset as much carbon as possible by planting as many trees as possible.
As a result, our advertising policy is that we will not restrict or filter any advertisers based on any perceived green credentials. Our reasons for this are:
We want to plant as many trees as possible
The more advertisements we offer through ClickGreen, the more trees can be planted.
Green Marketing Channel
ClickGreen offers a Green marketing channel allowing any advertiser to help make a positive impact on the environment. Blocking or filtering out certain advertisers would be contradictory as each advertisement featured means that we can plant more trees.
Making a judgement call on whether a company is green or not is inherently difficult without a clear definition of what constitutes green and often this is based on perception rather than fact. Restricting advertisers based on a disagreement with their principles is a form of censorship - a role that ClickGreen wishes to avoid and which is consistent with all media companies.
Naturally, we seek out and encourage green companies to advertise with us to reach the green audience on ClickGreen. Awareness of climate change and green issues are growing and ClickGreen is helping create a powerful group of consumers that companies want to reach. We hope to facilitate this as often as possible.
We will not send any advertisement that are illegal, deliberately misleading or false.
ClickGreen welcomes your feedback on this policy at any time; please
contact us with your comments.
